ERA · Evidence-based Recovery through Attention
Attentional practice grounded in randomized-trial evidence — for individuals living with cravings, and for the organisations that support them. Founded by Paul du Buf, addiction nurse and author of Shadow Dancing.
Explore the programmes Try the free appFrom Addiction to Freedom
Ask what recovery is actually for and most people will respond: finding freedom.
We work at the level of identity because that is the layer where freedom is decided. Choosing between options is one kind of freedom. Underneath it is another: the capacity to let life be as it is.
Free for Everyone
I want everyone to be able to increase their capacity for freedom, and to be curious about how our triggers present as a way to discover where we are not free. That is why I developed the Still·point app.
A craving is a wave: it rises, crests and passes. Still·point guides four short practices in two groups: two for building capacity in calm moments — E·R·A and noting — and two for being with a craving as it rises — Being with Waves and The Turn. Before-and-after charge ratings give you your own practice data — a record of how your cravings respond to practice. Everything stays on your device. Crisis support is one tap away on every screen. It supports recovery; it never replaces treatment.
Open Still·pointOn your phone, add it to your home screen so it opens full-screen and works offline — iPhone (Safari): Share button → Add to Home Screen. Android (Chrome): menu ⋮ → Add to Home screen.
Read the letter — an invitation to anyone looking for recovery →
On the first Wednesday of every month we host the Still·point Circle — a free 60-minute Zoom gathering to share how the practices are landing and shape what the app becomes. Details inside the app under Info.
Programmes
Eight weekly 60-minute group sessions on Zoom, following the eight-week weekly structure of the randomized trials — with daily practice structured by the app.
If the price is what stands between you and a place, please write to me at paul@era-institute.com. What matters to me is that you are in the room, not what you are able to pay for it.
EnrolFor coaches, trainers and practitioners who work with people in recovery — learn to bring attentional training into your own practice, with the fidelity and safety the evidence asks for.
The first cohort runs at a founding rate in exchange for detailed feedback, and fees are credited in full against Facilitator Certification when it opens. Register your interest and I will confirm dates once the group is complete — no payment until then. Working in or leading a treatment service? The programme also runs in-house — start with a conversation.
Book a free info sessionCertification to deliver the Still·point Course under licence. The full eight-week curriculum, the theory underneath it, and supervised delivery until your teaching holds on its own.
Evidence & Writing
The Social Identity Model of Recovery (Best, Beckwith, Haslam et al., 2016) established what practitioners had long observed: identity change is not a side-effect of recovery, it is the mechanism. Its account is social — recovery as a transition from networks organised around use to networks organised around recovery, with an addict identity supplanted by a recovery identity. We take that as established, and we ask one question further. A recovery identity is a better face than an addict identity. It is still a face. What we train is the attention that notices there is someone wearing it.
Our founding article, What Is the Essence of the Craving Trap?, sets out the case in full: why twenty-five years of refinement have not noticeably moved the relapse ceiling, what the randomized trials show — including the honest limitations of the research — and what changes when recovery stops being a repair project and becomes a recognition.
“No wave reaches it. The door was never locked — the fighting is what held it shut, and the capacity to see that was here all along.”
— What Is the Essence of the Craving Trap?, Paul du Buf, ERA-Institute
Between 40 and 60 percent of people relapse after addiction treatment — a figure published in JAMA in 2000, and subsequent research continues to report substantial rates of return to use. Twenty-five years of better protocols, better medication and better cognitive-behavioural therapy have improved much, and have not noticeably moved that number.
Here is a capacity few protocols train explicitly or intensively: the moment after a craving arises — when a wave of urgency moves through the body and a person either becomes it, or watches it. Attentional practice builds that capacity — kind attention: meeting a craving as a passing event in the body rather than a command, without judging it, obeying it, or fighting it. One proposed mechanism is decentering — experiencing thoughts, sensations and cravings as events rather than commands. The people we work with describe it more simply. The wave passes. Something watched it pass. That something is who they are — and it was never in danger.
The mask was never a lie. It was a wave you mistook for a face. Attention shows you what has been underneath, watching, the whole time.
These trials tested MBRP and MORE — established eight-week protocols that train the same capacity ERA trains. They are the evidence for the approach, not for our programme: Still·point and the ERA course have not themselves been evaluated in a randomized trial. ERA measures its own outcomes against your baseline, and is building a pathway to formal evaluation.
The 2024 figures are hazard-ratio reductions (HR 0.58 and 0.41) from a phase-2 trial of 154 participants against usual care; the authors call for phase-3 replication. Absolute differences were smaller.
A 2021 Cochrane review of 40 randomized trials found that mindfulness-based interventions may slightly reduce days of substance use, with uncertain effects on abstinence and craving. Reviews consistently show stronger effects on craving than on abstinence, and the heterogeneity tracks the quality of delivery — the strongest trials involve the most skilled delivery. That is why we train fidelity, and why we measure against your own baseline rather than against someone else's trial.
Key sources: Bowen et al., JAMA Psychiatry 2014 · Brewer et al., Drug & Alcohol Dependence 2011 · Garland et al., JAMA Internal Medicine 2022 · Cooperman et al., JAMA Psychiatry 2024 · Garland et al., American Journal of Psychiatry 2024 · McLellan et al., JAMA 2000 · Best, Beckwith, Haslam et al., Addiction Research & Theory 2016 · Goldberg et al., Cochrane Database of Systematic Reviews 2021 · Hsiao et al., Mindfulness 2019. The full evidence dossier is available on request to anyone who wants it. The case for treatment to evolve should be arguable on the evidence.
About
Paul du Buf worked for decades as a registered nurse in addiction services in the Netherlands and the UK — prevention, treatment, aftercare, dual diagnosis. He is the author of Shadow Dancing: Embodied Recovery from Trauma and Addiction, and was recognised by the International Council of Nurses as a Certified Global Nurse Consultant.
ERA-Institute grew from a simple, uncomfortable observation: everything he was trained to offer taught clients to fight the craving, and the fight kept failing the people who fought hardest. ERA exists to train the other capacity — attention — in individuals, and in the organisations and cultures that support them. Nervous-system-integrated from the ground up.
We train attention as a capacity — in people living with cravings, and in the services that support them — because attention unveils the mask, and recognises who we are again.
We change addiction care at the identity level. Addiction was a mask that worked until it became the only face you could see. Connecting with who you are allows the mask to fall.
Next Step
Looking for the course, the professional training, or simply wanting to talk the work through — write and say where you are. If you work in or lead a treatment service, the programme also runs in-house.
Get in touch