ERA · Evidence-based Recovery through Attention

Train the capacity to watch a craving pass — instead of fighting it.
Addiction was a mask. Connecting with who you are allows the mask to fall.

An eight-week Zoom course for people living with cravings, and professional training for the services that support them. Built on the randomised trials of mindfulness-based relapse prevention; led by Paul du Buf, addiction nurse with three decades in the field and author of Shadow Dancing.

Or start today with the free Still·point app →

From Addiction to Freedom

Ask what recovery is actually for and most people will respond: finding freedom.

We work at the level of identity because that is the layer where freedom is decided. Choosing between options is one kind of freedom. Underneath it is another: the capacity to let life be as it is.

Most of addiction care works on the craving — reducing it, managing it, replacing it. We work with the one who is having it.The craving stays in view; what changes is where you stand.

What finding freedom can bring

Tap a square.

Programmes

Four ways to work with us

One for people living with cravings. Three for the people and services who support them.

For individuals · Recover

The Still·point Course

Starts Wednesday 4 November 2026 · 18:00 UK time (19:00 CET) · 8 weeks
£50 per person

Founding cohort — you help shape the course.

Eight weekly 60-minute group sessions on Zoom, following the eight-week structure of the randomised trials — with daily practice structured by the app. Capacities compound; strategies fade.

  • Small group — no more than 12 — paced so nobody is pushed
  • Learn to watch a craving instead of becoming it
  • Your own before/after practice data by week eight
  • Crisis pathway and ongoing practice plan included

If the price is what stands between you and a place, please write to me at paul@era-institute.com. If the first session isn't for you, write to me and I'll refund you in full.

Enrol — starts Wed 4 Nov
For trained practitioners · Deliver the course

Facilitator Certification

Opening 2027 · join the waiting list

Certification to deliver the Still·point Course under licence. The full eight-week curriculum, the theory underneath it, and supervised delivery until your teaching holds on its own.

  • For clinicians, coaches and recovery workers who have completed the professional training
  • The eight-week curriculum, session by session, with the reasoning behind each move
  • Working at the identity level: the watcher, the mask, and when not to go there
  • Supervised delivery of your own cohort, with feedback against fidelity standards
  • Licensed materials, facilitator manual and app integration
  • Listing as a certified facilitator, ongoing supervision and alumni meetings twice a year
Join the waiting list
For treatment services · In-house

In-house Programme

For services and teams · on site or online · dates set with you
Pricing on request · £ or €

Attentional training for your team, and the Still·point Course run for your clients — delivered inside your service, with the safety boundaries and fidelity standards the evidence asks for.

  • Two half-day foundations for staff, or the full eight-week structure for a team
  • The Still·point Course for a group of your clients, facilitated by Paul
  • Outcomes measured against each participant's own baseline, reported back to you
  • Scope and referral boundaries agreed with your clinical lead before session one
  • A route to certify your own facilitators when certification opens in 2027

Written for commissioners and clinical leads: a short evidence summary and a sample outcomes report are available on request.

Request a conversation

Free for Everyone

I want everyone to be able to increase their capacity for freedom, and to be curious about how our triggers present as a way to discover where we are not free. That is why I developed the Still·point app.

Still·point — meet your wave, on your own device

Free · No account · No tracking

Still·point

A craving is like a wave: it rises, crests and passes. Still·point guides four short practices in two groups: two for building capacity in quiet moments — the E·R·A breath (Exhale · Rest · Allow) and noting — and two for inquiring into a craving when it presents — Being with Waves and The Turn. Before-and-after charge ratings give you your own practice data — a record of how your cravings respond to practice. Everything stays on your device. Crisis support is one tap away on every screen. It supports recovery; it never replaces treatment.

Open Still·point
Add it to your home screen (opens full-screen, works offline)

iPhone (Safari): Share button → Add to Home Screen. Android (Chrome): menu ⋮ → Add to Home screen.

The app is the daily practice. The course is where it takes hold — eight weeks, guided, in a small group, with your own before-and-after data by the end. See the course →

Read the letter — an invitation to anyone looking for recovery →

On the first Wednesday of every month we host the Still·point Circle — a free 60-minute Zoom gathering to share how the practices are landing and shape what the app becomes. Details inside the app under Info.

Evidence & Writing

The research on identity, and where we go further

The Social Identity Model of Recovery (Best, Beckwith, Haslam et al., 2016) established what practitioners had long observed: identity change is not a side-effect of recovery, it is the mechanism. Its account is social — recovery as a transition from networks organised around use to networks organised around recovery, with an addiction identity supplanted by a recovery identity. We take that as established, and we ask one question further. A recovery identity is a better face than an addiction identity. It is still a face. What we train is the attention that notices there is someone wearing it.

Read the argument, check the trials

Our founding article, What Is the Essence of the Craving Trap?, sets out the case in full: why twenty-five years of refinement have not noticeably moved the relapse ceiling, what the randomised trials show — including the honest limitations of the research — and what changes when recovery stops being a repair project and becomes a recognition.

“No wave reaches it. The door was never locked — the fighting is what held it shut, and the capacity to see that was here all along.”

— What Is the Essence of the Craving Trap?, Paul du Buf, ERA-Institute

Read the article

The layer underneath the protocols

Between 40 and 60 percent of people relapse after addiction treatment — a figure published in JAMA in 2000, and subsequent research continues to report substantial rates of return to use. Twenty-five years of better protocols, better medication and better cognitive-behavioural therapy have improved much, and have not noticeably moved that number.

Here is a capacity few protocols train explicitly or intensively: the moment after a craving arises — when a wave of urgency moves through the body and a person either becomes it, or watches it. Attentional practice builds that capacity — kind attention: meeting a craving as a passing event in the body rather than a command, without judging it, obeying it, or fighting it. One proposed mechanism is decentering — experiencing thoughts, sensations and cravings as events rather than commands. This is when you can realise you are watching the wave pass and there is space between you and that experience — free from that experience and yet present.

The mask was never a lie. It was a wave you mistook for a face. Attention shows you what has been underneath, watching, the whole time.

Capacities compound; strategies fade.

6 → 12
months: mindfulness-based relapse prevention matches standard relapse prevention at six months — and pulls ahead at twelve (Bowen et al., JAMA Psychiatry, 2014)
42%
greater reduction in return to drug use when Mindfulness-Oriented Recovery Enhancement was added to methadone treatment — with 59% less dropout (Cooperman et al., JAMA Psychiatry, 2024)
45% vs 24%
no longer misusing opioids at nine months on Mindfulness-Oriented Recovery Enhancement, versus active group therapy (Garland et al., JAMA Internal Medicine, 2022)
How to read these numbers

These trials tested MBRP and MORE — established eight-week protocols that train the same capacity ERA trains. They are the evidence for the approach, not for our programme: Still·point and the ERA course have not themselves been evaluated in a randomised trial. ERA measures its own outcomes against your baseline, and is building a pathway to formal evaluation.

The 2024 figures are hazard-ratio reductions (HR 0.58 and 0.41) from a phase-2 trial of 154 participants against usual care; the authors call for phase-3 replication. Absolute differences were smaller.

The evidence is real, and it is mixed

A 2021 Cochrane review of 40 randomized trials found that mindfulness-based interventions may slightly reduce days of substance use, with uncertain effects on abstinence and craving. Reviews consistently show stronger effects on craving than on abstinence, and the heterogeneity tracks the quality of delivery — the strongest trials involve the most skilled delivery. That is why we emphasise fidelity in training, and why we track outcomes against each participant's own baseline as well as against established evidence.

Key sources: Bowen et al., JAMA Psychiatry 2014 · Brewer et al., Drug & Alcohol Dependence 2011 · Garland et al., JAMA Internal Medicine 2022 · Cooperman et al., JAMA Psychiatry 2024 · Garland et al., American Journal of Psychiatry 2024 · McLellan et al., JAMA 2000 · Best, Beckwith, Haslam et al., Addiction Research & Theory 2016 · Goldberg et al., Cochrane Database of Systematic Reviews 2021 · Hsiao et al., Mindfulness 2019. The full evidence dossier is available on request to anyone who wants it. The case for treatment to evolve should be arguable on the evidence.

The Still·point Course follows the same eight-week structure as these trials.
Starts Wednesday 4 November · £50 · full refund after session one if it isn't for you.

Enrol

About

Founded on the work floor, not the whiteboard

Paul du Buf, founder of ERA-Institute
Paul du Buf
  • Registered nurse · NMC (UK) & BIG (NL)
  • Three decades in addiction services
  • ICN Certified Global Nurse Consultant
  • Author, Shadow Dancing
  • Founder, ERA-Institute

Paul du Buf worked for decades as a registered nurse in addiction services in the Netherlands and the UK — prevention, treatment, aftercare, dual diagnosis. He is the author of Shadow Dancing: Embodied Recovery from Trauma and Addiction, and was recognised by the International Council of Nurses as a Certified Global Nurse Consultant.

ERA-Institute grew from a simple, uncomfortable observation: everything he was trained to offer taught clients to fight the craving, and the fight kept failing the people who fought hardest. ERA exists to train the other capacity — attention — in individuals, and in the organisations and cultures that support them. Nervous-system-integrated from the ground up.

Mission

We train attention as a capacity — in people living with cravings, and in the services that support them — so that the mask can be seen through, and who you are recognised again.

Vision

We change addiction care at the identity level. Addiction was a mask that worked until it became the only face you could see. Connecting with who you are allows the mask to fall.

Next Step

Start with a conversation

Looking for the course, the professional training, an in-house programme for your service, or simply wanting to talk the work through — say where you are and I will reply personally.

Thank you — your message is on its way. I read everything myself and will reply within a few days.

Prefer email? paul@era-institute.com · Enrol in the course